Campaigns

Following on from Stop Food Waste, the next campaign in Austria focuses on handling advantages, looking in particular at the areas of safety in the home and bottle strength.

The Movement inspires people to see plastic differently — as a resource with value. Through awareness campaigns, educational initiatives, and community engagement, we encourage responsible consumption, proper disposal…

oPET za Planet is a Croatian initiative focused on raising awareness about the benefits and myths of rigid plastic packaging, recycling, and environmental sustainability, with a special emphasis on Croatian values of…

In the Czech Republic, the REPLASTUJ initiative aims to change the general public’s perception of plastics. On the website, visitors can find facts about plastics, their history, as well as the recycling process.…

The campaign in France is designed to present alternative perspectives on the omnipresence of plastic in daily life, emphasizing its diverse supportive functions. Through innovative strategies, the aim is to connect…

Under the motto of #DASKANNKUNSTSTOFF (What Plastics Can Do), we are aiming to familiarise consumers with the many advantages of plastics in all kinds of different areas of life ranging from food and medicine to…

"Plastic is fantastic": Philipp Lehner, CEO of the ALPLA Group, has launched an infotainment campaign on TikTok based on this motto.

In Italy, a campaign entitled ‘La plastica è cambiata. Cambia idea sulla plastica’ has been launched. The name says it all – roughly translated, the campaign is about changing people’s views on plastic. The campaign…

EN CÍRCULO is ALPLA South America’s Spanish‑language initiative for end‑consumer communication, explaining the value of plastic packaging within a circular economy. Through educational and fact‑based content, the…

ALPLA leads recycling efforts in Mexico with multiple plants, yet plastic collection remains insufficient. Originally launched in Mexico, Vida Circular successfully raised awareness about recycling and the circular…

The #rePETujemy campaign was launched in Poland at the beginning of the year. The campaign caused quite a public stir and was viewed very critically. It did, however, allow us to engage with a large number of consumers…

In Romania, the campaign with the motto ‘Between 1&2 is you’ aims to raise awareness of the role that each consumer and each company within the value chain has in protecting the environment, and of the contribution we…

The campaign in Spain and Portugal takes a very unusual path. Here, a website was developed which is regularly completely recycled and redeveloped. The website features projects and companies that tackle sustainability…

The shop that leaves no trace of its existence. It exists for us but not for the planet, with products made from recycled and recyclable plastic.With modern and sustainable projects from local entrepreneurs within Spain…

The campaign’s objective in the United Arab Emirates with the motto ‘There’s more to plastic’ is to change perceptions surrounding plastic consumption. The approach is fully focused on digital media. Furthermore, the…

In Austria, the aVoice campaign is looking at some specific topics. Among other things, TV commercials at the ALPLA headquarters in Vorarlberg and in the federal capital, Vienna, are being used to highlight the…

This Austrian campaign aims to educate people about the characteristics of different packaging materials in a funny way by comparing them to relationship breakup situations. The plastic bottle for example separates from…

The goal of the campaign in the US is to inform the community of sustainable ways to dispose of plastics and reduce the environmental impact. Through education, resources, and good recycling habits, ALPLA believes that…

Under the motto of #DASKANNKUNSTSTOFF (What Plastics Can Do), we are aiming to familiarise consumers with the many advantages of plastics in all kinds of different areas of life ranging from food and medicine to…