The asociation's presence at the Madinat Jumeirah conference venue has clear objectives. The Plastic is Fantastic Association (PiFA) aims to establish new partnerships at the very beginning of the value chain and promote fact-based discussions about packaging materials in the Middle East. Throughout the Gulf Petrochemicals and Chemicals Association (GPCA) Forum, the PiFA team will be available for questions and discussions at booth G-20 in the exhibition hall.

Dialogue at the Source

“To sustainably change the perception of plastics worldwide, we need to involve all stakeholders across the supply chain,” explains Dominic Fiel, Executive Director of PiFA. The Middle East and North Africa region is at the heart of global material production. “And this is where the course for the future of our industry is being set,” emphasizes Dominic Fiel. “This is precisely where objective, fact-based communication should begin.”

Network in the Middle East and North Africa (MENA) 

Dominic Fiel will be supported on site by Sladjana Davidovic. As Regional Campaign Manager MENA, she is strengthening PiFA's strategic positioning in the Arab region. Together, the team in Dubai will focus on introducing the globally active association to a broad professional audience and attracting new members. Unlike traditional product trade fairs, PiFA places particular emphasis on professional dialogue, political stakeholder engagement and cross-industry exchange.

This year's GPCA Forum theme, “Persistence with Purpose: Built to Endure,” perfectly reflects the core philosophy of PiFA. “We are witnessing remarkable momentum and an openness to objective discussions about plastics in this region,” emphasizes Dominic Fiel. “Here, the material is seen as a technological solution for innovative products, rather than as a subject of ideological debate.”

Meeting Point for International Exchange 

The annual event in the United Arab Emirates is regarded as the most influential gathering of the chemical and petrochemical industry in the Middle East. It brings together around 2,500 international decision-makers, industry leaders and experts. Dominic Fiel is looking forward to the upcoming meetings: “This conference offers us the ideal opportunity to make significant progress in promoting fact-based dialogue about materials.”

Image Source: Plastic is Fantastic Association

Image Caption: Dialogue on equal terms: Dominic Fiel, Executive Director of PiFA, is focusing on fact-based communication at the GPCA Forum to sustainably change the global perception of plastics.